The 25 Sales Habits of Highly Successful Salespeople, by Stephan Schiffman, published by Adams Media Corp.; 2nd edition, June 1994.

“I think it’s the best sales book ever written,” says Gary Parker, director of industrial services at Sansone Group. “I read business books almost exclusively, and this is one of my favorites. It teaches you how to listen, how to read clients and put your best foot forward. I use it all the time, and I tell people that they are missing sales if they haven’t read it.”

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