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Selling Tips for 2004
A
recent surplus of homes for sale, coupled with a more reasonable
rise in home appreciation, has leveled the playing field between
buyers and sellers, making negotiations more important than ever.
“Around
this time of the year sellers in the St. Louis housing market
need to be flexible so they don’t turn away potential buyers,”
says Anne Ryan, Coldwell Banker Gundaker. “Today’s
buyer has a larger selection of homes to choose from and is being
more patient in their search.”
Here
are 10 tips sellers can use to help turn negotiations into agreements:
1)
Price your home objectively. Overpricing your home can
create big problems. Homes that spend a lot of time on the market
have a stigma attached to them because buyers assume the house
is overpriced or contains multiple defects. To set a fair price,
work with a Realtor to help you assess amenities and research
the recent sales prices of comparable homes in your neighborhood.
2)
Respect the buyer’s interests. Understanding what
is important to the buyer will help you find a middle ground and
take a bigger step toward completing the deal. A buyer who seems
set on a lower price may be willing to work within your closing
schedule or require fewer repairs to the home.
3)
Get everything in writing. If you want your deal to be
enforceable in a court of law, put all the terms in writing. Make
a habit of writing short, dated MFRs (Memos For Record) of important
conversations (such as, “June 2 — buyers’ agent
said that they’ll have loan approval by Friday,” “June
12 — buyers asked to extend closing one week,” and
so on).
4)
Make sure that deadlines are met. Real estate contracts
are filled with deadlines from contingency removals and deposit
increases to the ultimate deadline, your closing. Failure to meet
each and every deadline can have consequences. Your deal may fall
apart or you may even end up in a lawsuit. However, most deadlines
are flexible. They can be lengthened or shortened by negotiation
if the need for revision is properly explained and handled promptly
with adequate lead-time.
5)
Master your feelings. House sales are usually emotional
roller-coaster rides for everyone involved. Consider the powerful
emotions acting on you when you sell your house and be objective.
6)
Receive offer to purchase. When you evaluate the offers
you receive, check for the following characteristics of a good
offer: It is based on the market value of your house as established
by comparable property sales-base offering price on properties
comparable to the house in age, size, condition, and location;
It has realistic loan terms-The buyers’ proposed mortgage
interest rate, loan origination fee, and time allowed to obtain
financing should be based on current lending conditions in area;
Doesn’t ask for a blank check-consider using property-inspection
clauses that allow for reopening negotiations for any necessary
corrective work.
7)
Deal with the contingencies. A contingency gives buyers
the right to pull out of the deal if some specific future event,
such as getting a mortgage, fails to materialize.
8)
Select the best offer. If you have multiple offers on
your hands, you earn the right to dictate favorable terms and
conditions of sale for yourself.
9)
Making a counter offer. Counter-offer forms are far less
complicated than purchase- offer forms, because you use them to
fine-tune the terms and conditions of offers you get from prospective
buyers. If an offer contains unreasonable contingencies, use a
counter offer to propose that the buyer remove them.
10)
Don’t sweat the small stuff. If you have a minor
sticking point such as leaving certain pieces of furniture behind,
finish the main agreement first. Other factors can be resolved
in a side agreement or amendment. This allows both sides to move
toward a fair agreement on other terms and conditions.
Courtesy
of Coldwell Banker Gundaker
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