Manchester
Road and Interstate 270
by Christine Pesout
If sheer volume of traffic indicates an intersection's significance,
Manchester Road and Interstate 270 ranks near the top of the list
of local lifelines. According to the Missouri Department of Transportation,
in 2002, more than 150,000 cars used this area of Interstate 270
on an average day, with another 40,000 traversing this section
of Manchester Road. MoDOT ranks the intersection as one of the
area’s busiest, comparable to other major intersections
such as the junction of Interstates 270 and 70. The unique aspect
of Interstate 270 and Manchester Road, though, is its retail,
residential and community significance, making it a place to stop
rather than just an interchange to pass through.
Des
Peres mayor Rick Lahr says that as a leader, he prides himself
on the diverse mix of businesses in the area. “Each contribute
in their own way,” he says. The mix includes international
firms as well as small businesses, each adding to the area’s
character.
Incorporated
in 1934, the city of Des Peres came into its essence beginning
in the 1960s, when Interstate 270 was built. “That was the
single biggest event causing Des Peres to become a retail hub,”
explains Lahr. Another milestone occurred when what is now the
Edward Jones headquarters build- The new Interstate 270 and Manchester
Road interchange moves an astounding amount of traffic. ing was
proposed in 1970. “The only building over three stories,
it was controversial because is was divergent from any zoning
of the time,” says Lahr. “Now it has become one of
the identifying features of the community.”
A
newer landmark of the intersection is The Lodge Des Peres, a community
center that opened in November. The facility offers an indoor
pool complete with a beach entry, wave-action capabilities and
hot tub, an outdoor pool, a fitness center, an elevated track
and meeting space. A large banquet room equipped with the latest
AV technology may be partitioned for smaller groups but can also
accommodate up to 250 for sit-down dinner meetings, receptions
and reunions. Multiple caterers have been contracted by The Lodge
to provide a variety of food options, from sandwiches to fine
dining.
“It
appeared that we were in copycat mode,” says Lahr of the
center’s development. “But we had surveyed the community
as early as 1995 and 1996.With a 75 percent ratio indicating the
desire for such a facility, we decided to make it a companion
project to the mall renovation.”
That
development, Westfield Shoppingtown West County, opened in 2002.
“We feel this is the best location in town for a regional
shopping center because it is so centrally situated,” says
Westfield associate regional marketing director Sean Phillips.
“It’s the same distance from practically anywhere
in the city.” The complex provides its neighbors with many
convenient services. “Local corporate employees look to
us for a quick lunch in the food court or full-service dining
in one of our restaurants,” says Phillips. “We also
host community events and functions in conjunction with the Kirkwood
Chamber of Commerce on the property, including Parties Under the
Dove.”
Westfield
Shoppingtown West County is also a vital asset of the community
for the revenue it generates. “The project was intended
to work hard to benefit the city and the local school districts,”
says Lahr. Des Peres city administrator Douglas Harms says the
city will soon officially make two major announcements —
that it will call in $1.4 million of the TIF bonds issued for
the redevelopment early, and that it will give $425,000 in new
tax revenue to the Kirkwood School District.
Westfield
Shoppingtown West County’s opening was contingent upon the
completion of the notoriously snarled intersection’s overhaul.
Discussions for changes began with MoDOT in 1985, and the road
opened in 2002. Construction took five years, and Lahr says the
project has achieved its goal.“It moves a lot of cars very
efficiently,” he explains.
Des
Peres offers 1.5 million square feet of Class A office space,
and Lahr says the new layout aids commerce. “I think the
business community is comfortable recognizing it is unique, not
a detriment.”The area in between eastbound and westbound
Manchester on the west side of the intersection offers retail
and office space with limited curb cuts to compliment the traffic
flow, yet allow for more business.
Maryann
Vitale, broker owner of Prudential Select Properties, says she
wanted to be in Des Peres, and this space provided the hard-to-find
store frontage available there. “We have a great relationship
with our neighbors,” she adds. “St. Louis Bread Co.
and others provide fringe traffic we enjoy.”
The
new construction of homes south and west of the intersection is
also indicative of the area’s appeal. “We have whatever
you are looking for,” says Lahr. “Great public schools
and lots of private schools, and were not ‘too far’
out. It’s less than 30 to 45 minutes to anywhere. And real
estate agents find The Lodge is a selling point.”
Those
living and working at the intersection of Interstate 270 and Manchester
Road aspire to strike a balance between facilitating the volume
of traffic naturally flowing through it and maintaining it as
an area that people seek out for its retail, commercial and community
treasures. With recent construction projects, new corporate development
and loyal patronage of established businesses, the intersection
is key to the area’s success. “We are responsive to
both our commercial partners and residents,” concludes Lahr,
“and that is our strength.”
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